Analisis Faktor Push, Pull, dan Mooring yang Memengaruhi Niat Berpindah ke Layanan Premium pada Platform Advertising Video-on-Demand (AVoD): Studi Kasus YouTube = Analysis of Push, Pull, and Mooring Factors Affecting the Switching Intention to the Premium Service on Advertising Video-on-Demand (AVoD) Platforms: YouTube Case Study

Analisis Faktor Push, Pull, dan Mooring yang Memengaruhi Niat Berpindah ke Layanan Premium pada Platform Advertising Video-on-Demand (AVoD): Studi Kasus YouTube = Analysis of Push, Pull, and Mooring Factors Affecting the Switching Intention to the Premium Service on Advertising Video-on-Demand (AVoD) Platforms: A YouTube Case Study

The Effect of jump-scare advertising on Youtube and negative WOM on horror movie success = Efek iklan jump-scare di Youtube dan negative WOM terhadap kesuksesan film horor

Faktor-Faktor yang Memengaruhi Penggunaan YouTube Premium sebagai Layanan Video on Demand Menggunakan Konsep UTAUT-2 = Factors Affecting the Use of YouTube Premium as A Video on Demand Platform Using The Concept of UTAUT-2

Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention