Erika Darmayanti
Analisis Ekuitas Merek Dan Minat Beli Smartphone Samsung (Studi Pada Mahasiswa Ekstensi FISIP UI) = Brand Equity And Purchase Intention Analysis On Samsung Smartphone (Study On Extention Students FISIP UI)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Septianto Dimas Pratama
Pengaruh negara asal terhadap minat beli telepon pintar Xiaomi = The influence of country of origin toward purchase intention of smartphone Xiaomi
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Intan Wiedasari
Analisa hubungan antara ekuitas merek dan penggunaan saat ini terhadap minat beli ulang pada smartphone = Analysis of relationship between brand equity and current use and repurchase intention on smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Andres Josia Agadiva
Pengaruh country of origin terhadap minat beli smartphone realme di Jakarta = The influence of country of origin toward purchase intention of realmeā€™s smartphone product in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Yusuf Reza Sudrajat
Analisis pengaruh Country of Origin, Aspiration, Uncertainty, terhadap Brand Image dan Purchase Intention pada Smartphone Premium Cina = Analysis of Country of Origin, Aspiration, and Uncertainty effects towards Brand Image and Purchase Intention on Chinese Premium Smartphone / Yusuf Reza Sudrajat
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership