Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator

Peran Short Brand Story terhadap Intensi Membeli dengan Persepsi Konsumen akan Brand Activism sebagai Moderator = The Role of Short Brand Story on Purchase Intention with Consumer Perception of Brand Activism as a Moderator

Short brand story: company-generated atau consumer-generated? pengaruh jenis short brand story terhadap intensi membeli produk FMCG = Short Brand Story: Company-generated or Consumer-generated? Effects of Types of Short Brand Stories on Purchase Intention FMCG Products

Efektifkah mempersuasi konsumen melalui cerita? peran empati sebagai mediator pada pengaruh jenis short brand story terhadap intensi membeli = Is It effective to persuade consumers through stories? the role of empathy as mediator on the effect of short brand story types on purchase intention

Cerita seperti apa yang Diinginkan Konsumen? Peran Jenis Short Brand Story terhadap Intensi Membeli dengan Regulatory Focus sebagai Moderator = What Kind of Story Consumer Wants? the Role of Short Brand Story Types on Purchase Intention with Regulatory Focus as Moderator