Kania Oktarianti
Pengaruh motivasi belanja utilitarian dan motivasi belanja hedonic terhadap purchase intention pada konsumen belanja online = The influence of utilitarian and hedonic shopping motivations on purchase intention among online shopping consumer
Fakultas Psikologi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Adira Dhiya Aufasya
Mal Sebagai Ruang Publik Kota: Pemaknaan Tempat Melalui Placemaking = Mall as Public Urban Space: Understanding Place Through Placemaking
Fakultas Teknik Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Sheila Firda Annisarahma
Pengaruh Media Sosial Dan Motivasi Hedonis Terhadap Sikap Belanja Apparel Online Selama Pandemi Covid-19 = The Influence of Social Media and Hedonic Motivation on Online Apparel Shopping Attitudes during the Covid-19 Pandemic
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Sheila Firda Annisarahma
Pengaruh Media Sosial Dan Motivasi Hedonis Terhadap Sikap Belanja Apparel Online Selama Pandemi Covid-19 = The Influence of Social Media and Hedonic Motivation on Online Apparel Shopping Attitudes during the Covid-19 Pandemic
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Nindya Iswari Hayuningrum
Analisis pengaruh persepsi atmosfir gerai ritel terhadap nilai belanja utilitarian dan hedonik dan kepuasan pelanggan studi kasus pada ritel ace hardware Indonesia = Analysis of retail outlet s atmospheric perception effects on hedonic and utilitarian shopping value and customer satisfaction at ace hardware Indonesia / Nindya Iswari Hayuningrum
2014
 UI - Skripsi (Membership)