Analisis motivasi pembelian konsumen milenial terhadap heritage luxury brand: studi pada merek Louis Vuitton = Millennial consumers’ purchase motivation on heritage luxury brand: a study on Louis Vuitton brand

Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton

Peran Religiositas dan Efek Mediasi Persepsi Nilai Kemewahan Dalam Pembelian Produk Fashion Mewah Kategori Affordable Luxury: Studi Terhadap Konsumen Muslim di Pulau Jawa = The Role of Religiosity and the Mediating Effect of Perceived Luxury Value in Purchasing Luxury Fashion Products in the Affordable Luxury Category: A Study of Muslim Consumers in Java

Pergeseran Kesan Terhadap Luxury Brand di Media Sosial Pada Produk Kecantikan (Studi pada Dior Beauty Indonesia) = Impression Shifting of Luxury Brands on Social Media of Beauty Products (Case Study on Dior Beauty Indonesia)

Analisis pengaruh brand partnership dalam luxury brand terhadap purchase intention konsumen: studi kasus: Kenzo x H&M = The influence analysis of brand partnership in luxury brand toward consumer's purchase intention: case study: Kenzo x H&M