Turnip, Theresia Yusefina
Intensi pembelian konsumen Indonesia terhadap brand Amerika dan brand lokal pada produk Apparel (Studi kasus: mahasiswa konsumen backpack brand Jansport dan Eiger) = Indonesian consumers purchase intention toward a United States and local brand in Apparel product (case study: student consumers backpack brand Jansport and Eiger)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Andrari Putri
Efek Cosmopolitanism dan Consumer Ethnocentrism terhadap perilaku pembelian antara produk domestik dan produk asing pada jenis produk kosmetik untuk wajah dan mata = The effect of Cosmopolitanism and Consumer Ethnocentrism in purchasing behavior for domestic versus foreign product in facial and eye cosmetic products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Aria Cendana Kusuma
Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Membership
Siti Sarah Kusumawardhini
Pengaruh persepsi karakteristik produk terhadap pembelian produk dengan branding Islam = The effect of perceived product characteristics towards purchase intention of islamic branding products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Dinda Salsabila Afifah
Faktor yang mempengaruhi niat pembelian produk menstruasi ramah lingkungan oleh wanita muslim di Indonesia = Factors affecting muslim woman purchase intention on reusable menstrual product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership