Irfan Octavianto
Pengaruh social media marketing efforts perusahaan e-commerce blibli.com terhadap brand equity dan customer response pada pengguna di daerah Jakarta = The effect of social media marketing efforts e-commerce company blibli.com on brand equity and customer response in the user on Jakarta City
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Wenny Indah Sari
Analisis Pengaruh Social Media Marketing terhadap Brand Equity dan Consumer Response pada Konsumen Muslim (Studi Kasus Merek Fashion ThenBlank) = An Analysis of the Influence of Social Media Marketing on Brand Equity and Consumer Response of Muslim Consumers (Case Study of ThenBlank Brand)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Jodie Daffa Alessandro
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Respon Konsumen Melalui Ekuitas Merek (Studi Pada Instagram Tenue de Attire) = The Effect of Social Media Marketing Activities on Consumer Response through Brand Equity (Study on Tenue de Attire Instagram)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Dinda Emily Assadiyah
Pengaruh social media marketing efforts terhadap ekuitas merek (studi pada khalayak media sosial cgv cinemas Indonesia) = Influence of social media marketing efforts toward brand equity (study on social media followers of cgv cinemas Indonesia) / Dinda Emily Assadiya
2017
 UI - Skripsi Membership
Sentanu, Bintang Pramudya
Pengaruh Social Media Marketing Elements Terhadap Consumer-brand Engagement dan Brand Knowledge pada Brand Kahf = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Kahf Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership