Pengaruh Moderasi Kategori Brand Pada Private-Label: Studi Faktor Store-Related Private-Label Produksi UMKM = The Moderating Effect of Brand Category on Private-Label: a Study of Store-Related Factors on SMEs Private-Label

Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand

Pengaruh karakteristik produk terhadap intensi pembelian produk private label Carrefour = The effect of product characteristics on purchase intention of Carrefour private label

Peranan persepsi konsumen atas service brand dalam proses pembentukan nilai pelanggan (studi kasus: Garuda Indonesia)

Analisis peta positioning merek notebook dikalangan mahasiswa Universitas Indonesia dengan menggunakan metode attribute rating dan correspondence analysis