Dampak brand familiarity dan confidence terhadap purchase intention konsumen studi kasus : inovasi baru "Tongolan Magicap" rice cooker cosmos

Pengaruh Moderasi Kategori Brand Pada Private-Label: Studi Faktor Store-Related Private-Label Produksi UMKM = The Moderating Effect of Brand Category on Private-Label: a Study of Store-Related Factors on SMEs Private-Label

Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand

Analisis Faktor Yang Mempengaruhi Customer Brand Loyalty Pada National Brand Dan Private Brand Dalam Produk Sembako = Analysis Of Factors Influencing Customer Brand Loyalty In National Brand And Private Brand In Groceries Products

Pengaruh karakteristik produk terhadap intensi pembelian produk private label Carrefour = The effect of product characteristics on purchase intention of Carrefour private label