How brand equity and movieliking can override impact of misleading brand placement toward brand attitudes

Pengaruh intensitas exposure,brand equity dan film pada misleading product placement terhadap brand attitude pada film Indonesia = The effect of exposure intensity brand equity and movie in misleading product placement to brand attitude in indonesian movie

Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku persepsi pengguna samsung dan non samsung = Analysis of effect of brand placement acceptance on attitudes and behavior samsung smartphone user and non user perception

Analisis pengaruh brand placement acceptance yang dimediasi oleh brand placement recall terhadap attitude towards brand; studi kasus film habibie dan ainun = The impact of brand placement acceptance with brand placement recall as a mediator toward attitude towards brand case' study habibie dan ainun the movie

Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku: persepsi pengguna smartphone Samsung dan Non-Samsung = Analysis of effect of brand placement acceptance on attitudes and behavior: Samsung smartphone user and non-user perception