Amelia Indah Sari
Peranan brand activation dalam membangun citra positif Uber = The role of brand activation to build positive image on Uber
2015
 UI - Makalah dan Kertas Kerja
Daniel Aditama
Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Limbong, Farida Meity Romauli
Pengaruh persepsi konsumen atas produk, distribusi, dan harga terhadap citra merek dalam membangun ekuitas merek : studi kasus Produk Suzuki Ertiga) = The influence of customer perception on product place and price to brand image in building brand equity : case study Suzuki Ertiga / Farida Meity Romauli Limbong
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Claudia Michelle Paramesvari
Peranan Brand Activation dalam Membangun Ekuitas Brand Produk Lahan Pemakaman (Studi pada SAN DIEGO HILLS MEMORIAL PARK) = The Role of Brand Activation in Building Brand Equity of Cemetery Product (Study on SAN DIEGO HILLS MEMORIAL PARK)
2016
 UI - Makalah dan Kertas Kerja
Ellena Nurfazria Handayani
Analisis peran program corporate social responsibility (CSR) dalam membangun corporate reputation, brand equity, dan social equity brand : studi kasus pada merek Lifebuoy produk dari PT. Unilever = Analysis of the role of corporate social responsibility in building corporate reputation, brand equity, and social equity brand : case study as a product from unilever corpration
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis (Open)