Apakah mahasiswa "matre" membeli barang tabu? pengaruh jenis barang dan tipe relasi terhadap jumlah uang yang dibayarkan dan tingkat kegeraman moral dengan moderasi tingkat materialisme = Will materialist college students buy taboo goods type of goods and type of relations effect on willingness to pay and moral outrage with moderation of materialism level

Analisis pengaruh brand jealousy, brand love dan materialism terhadap willingness to pay premium: studi pada produk tas merek Coach = Understanding the influence of brand jealousy, brand love and materialism towards willingness to pay premium: study on Coach's handbag

Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia

Analisis Brand Experience dengan Mediasi Brand Credibility dan Perceived Uniqueness Terhadap Keinginan Konsumen untuk Membayar Harga Premium (Studi Kasus Pengguna Produk Apple: iPhone, Macbook dan Apple Watch) = Analysis of Brand Experience with Mediating Role of Brand Credibility and Perceived Uniqueness on Willingness to Pay a Price Premium (Case Study of Apple Product Users: iPhone, Macbook and Apple Watch)

Explaining The Willingness To Pay More Of Green Products In Indonesia:The Study Of Gen Z &Y = Penjelasan Kesediaan Membayar Lebih Untuk Produk Hijau Di Indonesia: Studi Kasus Gen Z&Y