Pengaruh penggunaan brand ambassador terhadap brand image serta dampaknya dalam keputusan pembelian smartphone vivo = The Influence of brand ambassador towards the brand image and consumer purchasing decision of the brand vivo smartphone

Pengaruh citra merek terhadap minat beli ulang mahasiswa Universitas Indonesia Depok terhadap smartphone Samsung = The influence of brand image toward repurchase intention on the students of University of Indonesia toward Samsung smartphone

Analisis asosiasi merek dan keputusan pembelian konsumen iphone studi pada mahasiswa fisip ui = Analysis of brand association and purchase decision of iphone consumers study of fisip ui's student

Analisis pengaruh ketergantungan (dependency) pada smartphone dan dampaknya pada perilaku pembelian (purchase behaviour). Studi kasus: Mahasiswa Universitas Indonesia pengguna iphone dan pengguna Samsung Android = Analysis effect of dependency and its impact on the smartphone purchase behaviour case study iphone users and Samsung Android users Student of University of Indonesia .

Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone