Memahami pengaruh pengalaman belanja online terhadap perilaku pembelian impulsif: studi pada platform e-commerce di Indonesia = Exploring the influence of online shopping experience on impulse buying behavior: a study on e-commerce platforms in Indonesia

Pengaruh hedonistik value terhadap kecendrungan online impulse buying tendency pada kasus konsumen e-commerce di Indonesia = The influence of hedonistic value towards online impulse buying tendency in Indonesia e commerce consumer

Analisis motivasi konsumen online dalam melakukan Impulse Buying pada transaksi C2C Commerce: studi pada forum jual beli Kaskus = Analysis of online consumer's motivation in impulse buying behavior within C2C Commerce transaction : studies of forum jual beli Kaskus

Pengaruh social interaction, digital celebrities relationship, dan sale proneness terhadap online impulse buying di TikTok Shop = The influence of social interaction, digital celebrities relationship, and sale proneness to online impulse buying in social commerce

Pengaruh social media Advertisement dan social media Brand Community terhadap Impulse Buying Behaviour melalui Impulse Buying Intention: Studi pada anggota komunitas Buttonscarves (BS Lady) di Jabodetabek = The influence of social media advertisement and social media Brand Community on Impulse Buying Behavior through Impulse Buying Intention: A Study on members of the Buttonscarves Community (BS Lady) in Jabodetabek