Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership
Gultom, Nancy Sio Wulan
Analisis pembentukan corporate brand, brand identity dan brand awareness melalui online branding (studi kasus Jakarta Post Travel) = Analysis formation process of corporate brand, brand identity and brand awareness through online branding (case study Jakarta Post Travel)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Retno Sri Lestari
Analisa pengaruh brand orientation terhadap brand performance pada perusahaan kesehatan Business-to-Business (B2B) di Indonesia = Analysis the role of brand orientation on brand performance in Business-to-Business (B2B) healthcare firms in Indonesia / Retno Sri Lestari
2019
 UI - Tesis Membership
Asri Andiani
Pengaruh Brand Trust dan Brand Affect terhadap Brand Loyalty pada Merek Apple (Studi pada Pengguna Merek Apple di Jakarta) = The Effects of Brand Trust and Brand Affect on Brand Loyalty of Apple (Study on Appleā€™s Users in Jakarta)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Skripsi Membership
Adelia Farhana Soebroto
Analisis Faktor Penentu Brand Loyalty Terhadap Brand Kecantikan Milik Selebriti: Peran Mediasi dari Brand Love = Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating Role of Brand Love.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership