Peran User-Generated Content (UGC) dan Hubungan Parasosial dalam Pemasaran Musik K-Pop di Media Sosial: Studi Terhadap Grup K-Pop ATEEZ = The Role of User-Generated Content (UGC) and Parasocial Relationships in Marketing K-Pop Music on Social Media: A Study of the K-Pop Group ATEEZ

Analisis User Generated Content (UGC) dan Electronic Word of Mouth (eWOM) dalam Meningkatkan Engagement pada Pemasaran Film di Media Sosial: Studi Kasus Film Jatuh Cinta Seperti di Film Film = Analysis of User-Generated Content (UGC) and Electronic Word of Mouth (eWOM) in Enhancing Engagement in Film Marketing on Social Media: A Case Study of the Film Jatuh Cinta Seperti di Film-Film

Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement

Pengaruh User-Generated Content (UGC) terhadap Consumer Engagement di Media Sosial (Studi Kasus : Pengguna Instagram (Milenial dan Generasi Z) di Jabodetabek) = The Influence of User-Generated Content (UGC) on Consumer Engagement in Social Media (Case Study: Instagram Users (Millennials and Generation Z) in Jabodetabek)

Analisis pengaruh firm created dan user generated content sosial media terhadap brand equity: studi kasus Smartphone Oppo = The effect of firm created and user generated content social media towards brand equity: case study Smartphone Oppo