Sonic Branding dan Persepsi pada Jingle Iklan Lazada “Pengiriman Cepat & Gratis Ongkir hanya di Lazada!” = Sonic Branding and Perception of Lazada’s Advertisement Jingle “Pengiriman Cepat & Gratis Ongkir hanya di Lazada”

Analisis Schwartz Motivational Value terhadap perilaku konsumen mengadopsi online shopping = Analysis of Schwartz Motivational Value towards consumer behavior in adopting online shopping

Analisis pengaruh consumer-website relation terhadap eWOM effectiveness: studi kasus pada Traveloka = Influence of consumer-website relation on eWOM effectiveness: study case on Traveloka

Analisis Loyalitas Pelanggan Menggunakan Custome Lifetime Value (Studi Kasus pada Usaha Perlengkapan Bayi) = Customer Loyalty Analysis Using Customer Lifetime Value ( A Case Study of Baby Equipment SMEs)

Pengaruh Media Sosial Dan Motivasi Hedonis Terhadap Sikap Belanja Apparel Online Selama Pandemi Covid-19 = The Influence of Social Media and Hedonic Motivation on Online Apparel Shopping Attitudes during the Covid-19 Pandemic