Theoretical developments in marketing

Pengaruh Brand Extensions Terhadap Brand Equity Rans Entertainment = The Effect of Brand Extensions Towards the Brand Equity of Rans Entertainment

Analisis efektivitas strategi komunikasi dalam membangun Public Awareness (Studi Kasus: Komunikasi Kampanye Keselamatan Pelayaran Direktorat Jenderal Perhubungan Laut Kementerian Perhubungan) = analysis of effectiveness of communication strategies in building Public Awareness (Case Study: Communications of Maritime Safety Campaign Directorate General of Sea Transportation Ministry of Transportation)

Pengaruh bauran pemasaran dan citra merek kedai kopi terhadap kepuasan pelanggan dan loyalitas pelanggan = The effect of marketing mix and brand image of coffee shop on customer satisfaction and customer loyalty

Pengaruh bauran pemasaran terhadap perceived value, perceived positioning dan loyalitas pelanggan Indosat Mentari = The influence of marketing mix on perceived value, perceived positioning and customer loyalty of Indosat Mentari