Consumer behavior : building marketing Strategy

Determinan Green Purchase Intention Melalui Aplikasi Teori Stimulus Organism Response (SOR) = Determinants of Green Purchase Intention Through the Application of Stimulus Organism Response Theory (SOR)

The Influence of Consumer CSR Knowledge on Green Purchase Behavior: Case Study of Young Consumers in Indonesia = Pengaruh Pengetahuan CSR Konsumen terhadap Perilaku Pembelian Produk Hijau: Studi Kasus pada Konsumen Muda di Indonesia

Faktor Yang Mempengaruhi Green Purchase Behavior Konsumen Pada Generasi Z Dan Y Di Indonesia = Factors that Influence Green Purchase Behavior of Generation Z and Y Consumers in Indonesia

Analisis perilaku pelanggan kedai kopi internasional dalam melakukan variety seeking pada kedai kopi lokal melalui pengaruh kejenuhan, persepsi kualitas, dan kepuasan = Analysis of international chained coffee shop patrons variety seeking behavior towards local coffee shops through satiation perceived quality and satisfaction effect