Fabiola Indah Puspitosari
Analisis konsumsi luxury fashion di Jakarta dan sekitarnya faktor-faktor yang mempengaruhi sikap dan intensi pembelian = Analysis of luxury fashion consumption in Jakarta factors affecting attitude and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Rachmah Pradnya Murti
Analisis pengaruh parasocial interaction dengan youtube vloggers terhadap perception dan purchase intention luxury fashion brand = Understanding the influence of parasocial interaction with youtube vloggers on consumers luxury fashion brand perception and purchase intention
2017
 UI - Skripsi Membership
Nurul Hana
Analisis faktor-faktor yang mempengaruhi sikap konsumen terhadap produk tiruan dari produk bermerek mewah dan pengaruhnya terhadap intensi pembelian produk bermerek mewah = analysis of factor that influence attitude towards counterfeit luxury brand and the influence toward intention to purchase counterfeit
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis Open
Dina Uliana
Pengaruh inovasi produk terhadap purchase intention : studi pada Starbucks VIA = The effect of product innovation toward purchase intention : case study Starbucks VIA
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Avitasya Febryani Syahrial
Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership