Shafira Az Zahra
Pengaruh perceived social media marketing activities terhadap brand equity melalui brand experience dengan co creation behaviour pada pengguna dompet digital OVO di DKI Jakarta = The Effect of perceived social media marketing activities on brand equity through brand experience with co creation behaviour on customers of OVO digital wallet in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Triavirine Adzahra Supriadi
Peran Artificial Intelligence terhadap Brand Preference Konsumen untuk Online Food Delivery Applications = The Role Of Artificial Intelligence In Consumer’s Brand Preference For Online Food Delivery Applications
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Bana Satria Purwanto
Pengaruh Brand Experience, Brand Personality, Brand Prestige terhadap Brand Loyalty melalui Brand Trust dan Customer Satisfaction (Studi pada Pengguna Sepeda Motor Honda CBR150R di Jakarta) = The Effect of Brand Experience, Brand Personality, Brand Prestige on Brand Loyalty through Brand Trust and Customer Satisfaction (Studies on Honda CBR150R Motorcycle Users in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Cellica
Analisis pengaruh aktivitas social media marketing terhadap brand loyalty melalui brand trust: studi pada pengguna online marketplace reksa dana bibit.id di DKI Jakarta = The influence of social media marketing activities on brand loyalty through brand trust: a study among users of on mutual fund’s online marketplace bibit.id in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Raihan Ali Maulana Aufa
Analisis Pengaruh Brand Experience Terhadap Brand Attachment Serta Peran Brand Trust, Penghasilan & Umur Sebagai Variabel Mediasi (Pada Pelanggan Restoran Sederhana di Jakarta) = Brand Experience Effects on Brand Attachment: The Role of Brand Trust, Age, And Income as Mediating Variable (On Restoran Sederhana Jakarta Customer)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)