Pengaruh Customer Perceived Value dan Competitive Advantage Terhadap Customer Loyalty Melalui Peran Trust sebagai Mediasi (Studi Pada Generasi Z Pengguna Brand Skintific) = The Influence of Customer Perceived Value and Competitive Advantage on Customer Loyalty Through The Mediating Role of Trust: A Study on Generation Z Users of The Skintific Brand

Peranan customer experience, customer satisfaction, dan influencer marketing terhadap customer loyalty: Kasus pada dua generasi pelanggan brand kecantikan lokal (Generasi Milenial dan Generasi Z) = The role of customer experience, customer satisfaction, and influencer marketing on customer loyalty: A case of two generations of local beauty brand customers (Millennials and Generation Z)

Analisis Pengaruh Service Quality, Perceived Value, Trust, dan Price pada Jasa Pengiriman terhadap Customer Loyalty saat Berbelanja Online = Analysis of the Effect of Service Quality, Perceived Value, Trust, and Price on Delivery Services when Shopping Online

Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community

Pengaruh hedonic value dan utilitarian value terhadap customer satisfaction dan customer loyalty pada pengguna layanan pemesanan penginapan Traveloka untuk generasi Z = Effects of hedonic value and utilitarian value to customer satisfaction and customer loyalty for Traveloka’s room reservation service on generation Z