Khalisha Azzahra
Analisis Pengaruh Brand Love dan Brand Image Terhadap Customer Engagement pada Apparel Fashion Brands = Analysis of Brand Love and Brand Image Towards Customer Engagement on Apparel Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
UI - Tesis Membership
Yvoi Katchya Lovinszky
Meso-Influencers: Pengaruh Terhadap Keterlibatan Merek, Harapan Nilai terhadap Merek, dan Intensi Membeli untuk Merek Fashion Indonesia = Impact on Brand Engagement, Brand Expected Value, and Purchase Intention in Indonesian Fashion Apparel Brands
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2020
UI - Skripsi Membership
Cindy Yanci
Analisis pengaruh brand love, brand image dan brand personality terhadap brand engagement dengan ethnocentrism sebagai faktor moderasi: studi kasus pada brand fashion lokal di Indonesia = The effects of brand love brand image and brand personality on brand engagement with ethnocentrism as moderating variable: study case local fashion brands in Indonesia
2017
UI - Skripsi Membership
Kent Rusli
Pengaruh pengalaman merk, terhadap kepercayaan, kepuasan merk, kepada loyalitas merk di dalam industri rokok di Indonesia = The impact of brand experience, brand trust, brand satisfaction onbrand loyalty in cigarete industry in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
UI - Tesis Membership
Dian Sophia Ulfa
Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
UI - Tesis Membership