Dhania Shintawati
Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Dini Amalia Putri
Pengaruh pemasaran media sosial terhadap purchase intention asuransi syariah di Indonesia = The effect of social media marketing on purchase intention of sharia insurance in Indonesia
Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2019
 UI - Tesis (Membership)
Retno Adiati Ramadhani
The Effect of Perceived Usefulness, Perceived Ease of Use, Compatibility, Facilitating Conditions and Cost in Social Media Marketing and The Impact towards SMES in Indonesia = Pengaruh Perceived Usefulness, Perceived Ease of Use, Compatibility, Facilitating Conditions, dan Cost dalam Pemasaran Media Sosial dan Dampaknya terhadap Bisnis Kecil dan Menengah di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Dewi Nandita Istiqomah
Analisis deskriptif strategi pemasaran media sosial Netflix Indonesia = Descriptive analysis of Netflix Indonesia`s social media marketing strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja
Adinda Salsabila Dyanti Putri
Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)