Analisis Pengaruh Nilai Konten Destinasi Pariwisata terhadap eWOM Melalui Consumer Engagement dan Involvement pada TikTok = Analysis of the Influence of Tourism Destination Content Value on eWOM Through Consumer Engagement and Involvement on TikTok

Analisis penggunaan social media marketing dalam peningkatan consumer engagement pada kafe nurani bicara di Instagram = Analysis of the use of social media marketing in increasing consumer engagement at Conscience cafes on Instagram

Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi Perceived Value, Trust, dan Brand Image pada Followers Instagram Netflix Indonesia = The Influence of Social Media Marketing Activities on Consumer Behavior Intention Through the Mediation of Perceived Value, Trust, and Brand Image on Netflix Indonesia Instagram Followers

Analisis Pengaruh Keterlibatan Pada Akun Sosial Media Instagram Brand Uniqlo Indonesia (@UniqloIndonesia) Terhadap Intensi Pembelian Konsumen = Analysis The Effect of Involvement on Brand’s Social Media Instagram Account of Uniqlo Indonesia (@UniqloIndonesia) on Consumer Purchase Intention

Pengaruh User-Generated Content (UGC) terhadap Consumer Engagement di Media Sosial (Studi Kasus : Pengguna Instagram (Milenial dan Generasi Z) di Jabodetabek) = The Influence of User-Generated Content (UGC) on Consumer Engagement in Social Media (Case Study: Instagram Users (Millennials and Generation Z) in Jabodetabek)