Analisis Pengaruh Perilaku Omnichannel/Showrooming terhadap Pembuatan User-generated Content pada Konsumen Gen Z di Indonesia = Analysis of the Influence of Omnichannel/Showrooming Behavior on User-generated Content Creation of Gen Z in Indonesia

Pengaruh User-Generated Content (UGC) terhadap Consumer Engagement di Media Sosial (Studi Kasus : Pengguna Instagram (Milenial dan Generasi Z) di Jabodetabek) = The Influence of User-Generated Content (UGC) on Consumer Engagement in Social Media (Case Study: Instagram Users (Millennials and Generation Z) in Jabodetabek)

Pengaruh User-Generated Content Ulasan Makanan di TikTok terhadap Niat Pembelian Konsumen: Peran Social Proof Theory dan Perceived Credibility = The Influence of TikTok User-Generated Content Food Reviews on Consumer Purchase Intentions: The Role of Social Proof Theory and Perceived Credibility

Pengaruh Interaksi di Media Sosial terhadap Perilaku Konsumen pada Konten Destinasi Wisata Influencer Vis a Vis User-Generated Content: Peran Faktor Sumber Informasi dan Konten = The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors

Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention