Timpe, A. Dale
Manajemen pemasaran
Elex Media Komputindo, 1993
 Buku Teks
Kotler, Philip
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
Buell, Victor P.
Marketing management in action / Victor P.Buell
Pan Books, [date of publication not identified]
 Buku Teks
Foster, Douglas
Managing for profit / Douglas Foster
Longman, 1972
 Buku Teks
Levitt, Theodore
Innovation in marketing; new perspectives for profit and growth/ Theodore Levitt
Pan Books, 1962
 Buku Teks