Analisis Perilaku Pembelian Impulsif pada Live Streaming dalam TikTok Shop = Analysis of Impulsive Buying Behaviour in Live Streaming inside TikTok Shop

Pengaruh IT Affordance Terhadap Faktor Product Uncertainity dalam Intensi Pembelian Produk Menggunakan Live Streaming pada E-Commerce = Effect of IT Affordance on Product Uncertainity Factors in the Intention of Purchasing Products Using Live Streaming in E-Commerce

Testing Factors Influencing Impulsive Buying Intention In TikTok Livestream Shopping Among Gen Z In Indonesia: A Stimulus-Organism-Response (SOR) Perspective = Menguji Factor Yang Mempengaruhi Pembelian Impulsif Di TikTok Livestream Shopping Antar Gen Z Di Indonesia: Perspektif Stimulus-Organism-Response (SOR)

Meningkatkan Kecenderungan Pembelian Impulsif dalam Live Streaming di E-commerce: Peran Customer Engagement, Emotional Support, dan Deal Proneness = Enhancing Impulsive Buying Tendency in Live Streaming E-commerce: The Role of Customer Engagement, Emotional Support, and Deal Proneness

Pengaruh Perceived Value Live Streaming Terhadap Purchase Intention Customers E-commerce = The Effect Of Live Streaming Perceived Value On Purchase Intention Of E-Commerce Customers