Pengaruh Kredibilitas Endorser terhadap Kredibilitas Merek dan Intensi Pembelian: Studi Kasus Platform E-Commerce = The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: The Case of E-Commerce Platform

Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme

Pengaruh Ulasan Video Digital Terhadap Niat Membeli Konsumen Pada E-commerce di Indonesia = The Role of Online Video Reviews Towards the Purchase of E-commerce in Indonesia

Perbandingan intensi pembelian produk Islamic fashion pada situs e-commerce konvensional dan e-commerce Islam = Consumer purchase intention of Islamic fashion products on conventional e-commerce vs. Islamic e-commerce

Faktor-faktor yang mempengaruhi keputusan pembelian melalui situs C-to-C E-commerce = Factors influencing purchasing decisions through C to C E-commerce