Kajian keberlanjutan Thrift Shopping di kalangan generasi Z : studi kualitatif tren Thrift Shopping di kalangan generasi Z di Pulau Jawa = The sustainability of Thrift Shopping among generation Z : qualitative study of Thrift Shopping trends among generation Z in Java

Faktor-Faktor yang Memengaruhi Impulsive Buying Behavior Konsumen: Studi pada Live Streaming Shopping di Shopee dan TikTok = Factors Influencing Consumer Impulsive Buying Behavior: Study of Live Streaming Shopping on Shopee and TikTok

Pengaruh tekanan waktu dan perceived value terhadap pembelian impulsif di Shopee Live pada konsumen skincare di Indonesia: Emotions sebagai moderasi = The influence of time pressure and perceived value on impulsive buying at Shopee Live for skincare consumers in Indonesia: Emotions as moderation

Pengaruh Intrinsic Motivations dan Shopping Engagement terhadap Intention to Buy Pengguna Aplikasi Tokopedia dan Shopee: Studi pada Generasi Milenial dan Generasi Z = The Influence of Intrinsic Motivations and Shopping Engagement on Intention to Buy Users of Tokopedia and Shopee Applications: Study on the Millennials and Gen Z

Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia