Analisis Determinan Perilaku Pembelian Impulsif pada Ritel Omnichannel Kecantikan dengan Pendekatan Stimulus-Organism-Response: Studi pada Konsumen Perempuan Sociolla = Analysis of the Determinants of Impulse Buying Behaviour in Omnichannel Beauty Retail with a Stimulus-Organism-Response Framework Approach: A Study on Female Consumers of Sociolla

Pengaruh store atmosphere terhadap impulse buying : studi pada Toko Kosmetik Sephora Plaza Indonesia = The influence of store atmosphere toward impulse buying : study on Sephora Cosmetic Store at Plaza Indonesia

Perilaku Pembelian Impulsif M-Commerce di Indonesia dengan Nilai Persepsi Konsumen dan Efek Moderasi pengaruh Sosial: Pendekatan Stimulus-Organisme-Respon = M-Commerce Impulse Buying Behavior in Indonesian with Consumer Perceived Value and Moderating Effect of Social Influence: The Stimulus-Organism-Response Approach

Analisis pengaruh store environment impulse buying tendency dan shopping enjoyment tendency terdahap dorongan impulse buying = Analysis of store environment effect impulse buying tendency and shopping enjoyment tendency on impulse buying urge

Analisis pengaruh visual merchandising pada perilaku impulse buying: studi pada gerai ritel fashion H&M Grand Indonesia Jakarta Pusat = Analysis of the influence of visual merchandising on impulse buying behavior: study on fashion retail store H&M Grand Indonesia Central Jakarta