Rayhan Rizki Dharmawan
Pengaruh Social Media Marketing Efforts Terhadap Brand Equity dan Consumer Response (Studi Pada Konsumen Starbucks Indonesia di Jakarta) = The Effect of Social Media Marketing Efforts on Brand Equity and Consumer Response (Study on Starbucks Indonesia's Consumer in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Larasati Ningrum
Analisis Pengaruh Karakteristik Konten dari Social Media Influencer terhadap Aktivitas Online Terkait Merek Konsumen di TikTok = The Effect of Content Characteristics of Social Media Influencers Towards Consumers Online Brand-Related Activities on TikTok
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Ahmad Farhan Kusumawardhana
Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Adinda Salsabila Dyanti Putri
Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Akbari Jamalullail Faisal
Pengaruh aktivitas pemasaran menggunakan media sosial pada ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia = Effect of marketing activities using social media on brand equity and men customer response on watch brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership