Pengaruh Product Placement Laneige BB Cushion Pada Drama Descendant of The Sun Terhadap Purchase Intention = The Influence of Product Placement Laneige BB Cushion in Descendant of The Sun Drama Toward Purchase Intention

Pengaruh Trait Openness to Experience sebagai Moderator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Openness to Experience Trait in Moderating Instagram Influencer Credibility and Purchase Intention

Pengaruh influencer marketing terhadap purchase intention (studi pada Akun Instagram Ayudia Bing Slamet dengan Brand Thenblank di Jabodetabek) = The effect of influencer marketing on purchase intention (study case on Ayudia Bing Slamet Instagram account with Brand Thenblank in Jabodetabek)

Pengaruh consumer brand engagement dan brand love terhadap overall brand equity dan repurchase intention: studi kasus smartphone pada generasi milenial Indonesia = The effect of consumer brand engagement and brand love upon overall brand equity and repurchase intention: case study on smartphone brands in Indonesian millennials

Analisis pengaruh nilai pesan dan kredibilitas social media influencers terhadap kepercayaan, kesadaran merek, dan niat pembelian konsumen muslim akan produk halal = The impact of social media influencers' message value and credibility on muslim consumers' trust, brand awareness, and purchase intention towards halal products.