Pengaruh Branded Content Experiences Dalam Media Sosial Instagram Terhadap Customer Curiosity, Brand Engagement, Dan Purchase Intention (Studi Pada Bobocabin) = The Effect of Branded Content Experiences on Instagram Social Media Towards Customer Curiosity, Brand Engagement, and Purchase Intention (A Study of Bobocabin)

Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Merek Coffee Shop: Peran Mediasi Dari Brand Trust = The Effect of Social Media Marketing Activities (SMMA) on Consumer's Purchase Decision on Coffee Shop Brands: The Mediating Role of Brand Trust

Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada Industri Food and Beverage di Indonesia = The Impact of Rebranding and Positive Social E-WOM towards Brand Attitude and Purchase Intention in the Food and Beverage Industry in Indonesia

Pengaruh Brand Engagement dan Brand Love terhadap Repurchase Intention Produk Smartphone di Indonesia = The Influence of Brand Engagement and Brand Love towards Repurchase Intention of Smartphone Products in Indonesia

Pengaruh Kredibilitas Sumber dan Kualitas Informasi eWOM terhadap Purchase Intention: Pendekatan Teori Information Adoption Model (Studi pada Pengguna Produk Kecantikan Di Indonesia) = The Influence of Source Credibility and Quality of eWOM Information on Purchase Intention: Information Adoption Model Theory Approach (Study of Beauty Product Users in Indonesia)