Ragil Caitra Larasati
Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity
Fakultas Ekonomi dan Bisnis Unversitas Indonesia, 2016
 UI - Skripsi Membership
Radhi Aditya
Analisis perilaku konsumen dalam penggunaan aplikasi pembayaran bergerak = Consumer behavior analysis in using mobile payment application
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Farah Diba Ariyanti
Perilaku Konsumen pada Modest Fashion Brand di Indonesia: Peran Mediasi dari Kredibilitas dan Religiusitas Social Media Influencer dan Peran Moderasi dari Hedonic Value terhadap Brand Attitude dan Purchase Intention = Consumer Behavior of Modest Fashion Brand in Indonesia: The Mediating Role of Social Media Influencer’s Credibility and Religiosity and The Moderating Role of Hedonic Value on Brand Attitude and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Rendi Tegar Pratama
Analisis aplikasi theory of planned behavior terhadap perilaku konsumen dalam pembelian produk makanan anjing dan kucing = Analysis of the theory of planned behavior in determining consumer behavior in purchase of dog and cat food products
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Hawkins, Del I.
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks