Benedicta Krismahadevi
Analisa Brand Gucci = Brand Analysis of Gucci
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir
Firman Iskandar
Membangun brand loyalty melalui pengelolaan brand community commitment (studi kasus: komunitas penggemar JKT48) = Building brand loyalty through managing brand community commitment (case study JKT 48 fan community)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Sutan Banuara
Penilaian Merek: Metode Penilaian Terintegrasi untuk Peringkat Merek Kota = Brand Valuation: The Integrated Valuation Method for City Brand Ranking
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Disertasi Membership
Aranda Yogi Nugroho
Pengaruh Digital Environmental, Social, and Governance (Desg) Dimediasi Customer Attitudes Terhadap Brand Equity pada PT Unilever Indonesia = The Effect of Digital Environment, Social, and Governance (DESG) through Customer Attitudes towards Brand Equity at PT Unilever Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Marvela Ester Kurniawan
Applying CBBE Model in Auditing Brand's Health and Analysing Brand's Point of Difference of Banana Boat within Australia's Sunscreen Industry = Aplikasi Model CBBE dalam Mengaudit Kesehatan Merek dan Menganalisa Point of Difference dari Merek Banana Boat dalam Industri Tabir Surya di Australia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja