Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia

Dampak Influencer Media Sosial Terhadap Kesejahteraan Konsumen dan Niat Membeli: Perspektif TikTok dari Gen Z di Indonesia = Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Perspective of Gen Z in Indonesia

Pemasaran Influencer pada Media Sosial Instagram: Memahami Tagar Outfit of the Day = Influencer Marketing on Social Media Instagram: A Look into Outfit of the Day Hashtag

Analisis Pengaruh Social Media Influencer Attributes terhadap Followers' Attitude dan Brand Link Click Behavior pada Brand Fashion Lokal di Jabodetabek = Analyzing the Influence of Social Media Influencer's Attributes toward Followers' Attitude and Brand-Link Click Behavior on Local Brand Fashion in Jabodetabek

Pengaruh Sosial Media Green Influencer terhadap Green Purchase Intention: Pendekatan The Extended Theory of Planned Behavior = The Influence of Social Media Green Influencer towards Green Purchase Intention: The Extended Theory of Planned Behavior Approach