Pengaruh Elemen Bauran Pemasaran Hijau terhadap Niat Pembelian Produk Berkemasan Ramah Lingkungan pada Generasi Y dan Z di Indonesia = The Influence of Green Marketing Mix Elements towards the Purchase Intention of Eco-Friendly Packaged Products Among Generation Y and Z in Indonesia

Daya Tarik Green Product: Analisis Faktor yang Mempengaruhi Repurchase Intention terhadap Produk Personal Care pada Generasi Z di Indonesia = The Attraction of Green Products: Analysis of Factors Influencing Repurchase Intention towards Personal Care Products among Generation Z in Indonesia

Faktor-faktor yang mempengaruhi niat generasi z untuk membeli produk palsu (fashion items/barang mode) = Factors affecting generation z's intention to purchase counterfeit products (fashion items)

Faktor-faktor yang Mempengaruhi Perilaku Pembelian Tumbler sebagai Produk Ramah Lingkungan di Kalangan Generasi Z dan Milenial Muslim Perkotaan: Peran Moderasi Nilai Religiusitas = Factors Influencing the Purchase Behavior of Tumblers as Green Products Among Urban Generation Z and Millennial Muslims: Moderating Role of Religious Values

Pengaruh Self-Image Congruence, Product Quality dan Image Fit Terhadap Purchase Intention Melalui Mediasi Brand Attachment, Product Category Involvement dan Attitude Terhadap Co-Branding : Studi Generasi Z dan Milenial di Jabodetabek Terhadap Co-Branding = The Influence of Self-Image Congruence, Product Quality and Image Fit on Purchase Intention Through the Mediation of Brand Attachment, Product Category Involvement and Attitudes towards Co-branding: A Study of Generation Z and Millennials in Jabodetabek