Analisis Pengaruh Karakteristik Konten dari Social Media Influencer terhadap Aktivitas Online Terkait Merek Konsumen di TikTok = The Effect of Content Characteristics of Social Media Influencers Towards Consumers Online Brand-Related Activities on TikTok

Understanding the Rising Influence of Social Media on Consumer Behavior = Memahami Peningkatan Pengaruh Sosial Media pada Perilaku Konsumen

Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account

Pengaruh Social Media Information Sharing Terhadap Green Purchase Intention Melalui Perceived Green Value dan Subjective Norms Sebagai Variabel Mediasi Pada Generasi Z di Wilayah DKI Jakarta = The Influence of Social Media Information Sharing on Green Purchase Intention Through Perceived Green Value and Subjective Norms as Mediating Variables in Generation Z in DKI Jakarta Region

Analisis Pengaruh Perilaku Omnichannel/Showrooming terhadap Pembuatan User-generated Content pada Konsumen Gen Z di Indonesia = Analysis of the Influence of Omnichannel/Showrooming Behavior on User-generated Content Creation of Gen Z in Indonesia