Celebrities social media endorsement its influence towards purchase decision and brand favourability of indonesian fashion brands = Dukungan media sosial selebriti: pengaruhnya terhadap keputusan pembelian dan kesukaan merek fashion indonesia

Sustainable fashion purchase intention drivers : A study on local Slow-fashion brands in Indonesia = Pendorong niat pembelian fashion berkelanjutan: Studi tentang merek-merek Slow-fashion lokal di Indonesia

Dampak Keterlibatan pada Laman Media Sosial Merek dan Pengaruhnya Terhadap Niat Pembelian pada Merek Kecantikan Lokal = The Impact of Involvement on a Brand's Social Media Page and its Influence on The Purchase Intention of Local Beauty Brands

Analisis pengaruh Social Media Marketing dan Selected Marketing Constructs Terhadap Tahapan Brand Loyalty: Studi Pada Merek Fast Fashion Lokal untuk Perempuan = Analysis of the Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty: Study on Local Fast Fashion Brands for Women

Pengaruh Social Media Marketing Activities (SMMA) terhadap merek Netflix Indonesia = Influence of Social Media Marketing Activities (SMMA) on brand Netflix Indonesia