Pengaruh customer-based brand authenticity terhadap brand trust dalam Menciptakan brand affect dan brand loyalty (Studi pada konsumen brand HMNS di Jabodetabek) = The Influence of customer-based brand authenticity on brand trust in creating brand affect and brand loyalty (A study on consumer of HMNS brand in Jabodetabek)

Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand

Analisis faktor-faktor yang mempengaruhi pembentukan brand loyalty pada nasabah bank syariah di wilayah Jabodetabek = Analyzing of the factors affecting the formation of brand loyalty of Islamic banks customer in the region of Jabodetabek

Pengaruh Moderasi Kategori Brand Pada Private-Label: Studi Faktor Store-Related Private-Label Produksi UMKM = The Moderating Effect of Brand Category on Private-Label: a Study of Store-Related Factors on SMEs Private-Label

Analisis Strategi Marketing melalui Brand Community dalam Meningkatkan Brand Loyalty (Studi pada Brand Pigeon Teens) = An Analysis of Marketing Strategies through Brand Community in Fostering Brand Loyalty: A Case Study of Pigeon Teens