Pengaruh Ulasan Online Pada Platform Tiktok terhadap Purchase Intention Produk Kecantikan = The Effect of Online Reviews on the Tiktok Platform on Purchase Intention of Beauty Products

Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia

Dampak Influencer Media Sosial Terhadap Kesejahteraan Konsumen dan Niat Membeli: Perspektif TikTok dari Gen Z di Indonesia = Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Perspective of Gen Z in Indonesia

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users

Pengaruh Karakteristik Influencer Terhadap Loyalty to Influencer, Product Attitude, dan Purchase Intention = The Effect of Influencer Characteristics on Loyalty to Influencer, Product Attitude, and Purchase Intention