Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress
Springer Cham, 2020
eBooks
Marketing opportunities and challenges in a changing global marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Springer Cham, 2020
eBooks
Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
Buku Teks SO
Peter, J. Paul
Consumer behavior and marketing strategy
Mc Graw-Hill, 2001
Buku Teks
Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
Buku Teks SO