Peran Hedonic Motivation sebagai Mediator dalam Pengaruh Video Pendek Endorsement di Media Sosial terhadap Impulsive Repurchase Intention pada Generasi Z = The Role of Hedonic Motivation as the Mediator in the Effect of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention on Generation Z

Pengaruh Social Media Information Sharing Terhadap Green Purchase Intention Melalui Perceived Green Value dan Subjective Norms Sebagai Variabel Mediasi Pada Generasi Z di Wilayah DKI Jakarta = The Influence of Social Media Information Sharing on Green Purchase Intention Through Perceived Green Value and Subjective Norms as Mediating Variables in Generation Z in DKI Jakarta Region

Pengaruh penggunaan media sosial terhadap keterlibatan karyawan, komitmen afektif, kepuasan kerja, dan turnover intention karyawan generasi milenial di Indonesia = The effect of the use of social media on employee involvement, affective commitment, job satisfaction, and turnover Intention of millennial generation employees in Indonesia

Analisis Pengaruh Social Media Use terhadap Intention to Apply pada Perusahaan FMCG bagi Generasi Z di DKI Jakarta dengan Variabel Mediasi Employer Brand Attractiveness dan Organizational Reputation = Analysis of the Influence of Social Media Use on Intention to Apply for FMCG Companies among Generation Z in DKI Jakarta with Mediating Variables of Employer Brand Attractiveness and Organizational Reputation

Hubungan Penggunaan Media Sosial dan Religiusitas terhadap Sikap Toleransi (Analisis pada Kelompok Muslim Generasi Z di Universitas Indonesia) = Relationship of Social Media Use and Religiosity to Tolerance (Analysis in Generation Z Muslim Group at University Indonesia)