Raihan Abiyan Fattah
Human Brand Model pada E-Commerce di Indonesia (Studi Kasus Tokopedia) = Human Brand Model in E-Commerce in Indonesia (Tokopedia Case Study)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis Membership
Rahmah Syafira
Pengaruh Gamification Kuis Shopee terhadap Brand Loyalty melalui Customer Engagement dan Customer Satisfaction (Kasus pada E-commerce Shopee Indonesia) = The Effect of Gamification Kuis Shopee on Brand Loyalty through Customer Engagement and Customer Satisfaction (Case in E-commerce Shopee Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership
Annissa Tayara Callista
Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership
Pinka Ellena Azzahrani
Pengaruh ulasan negatif dan respon manajerial terhadap sikap konsumen pada penjual di platform belanja e-commerce = The effect of negative review and managerial response on consumer attitude towards seller in e-commerce platform
Fakultas Psikologi Universitas Indonesia, 2022
 UI - Skripsi Membership
Rayna Hanin Ahmad
Faktor-faktor yang mempengaruhi loyalitas pelanggan pada e-commerce di Indonesia = Factors influencing customer loyalty towards e-commerce in Indonesia
Fakultas Teknik Universitas Indonesia, 2016
 UI - Skripsi Membership