The Influence of brand identification through brand community on public and private brand loyalty: A Case study of Starbucks amid boycott = Pengaruh identifikasi merek melalui komunitas merek terhadap loyalitas merek publik dan swasta: Studi kasus Starbucks di tengah Boycott

Pengaruh iklan dan promosi penjualan terhadap kekuatan merek Starbucks Coffee Indonesia = The impact of advertising and sales promotion toward brand equity Starbucks Coffee Indonesia

Pengaruh persepsi khalayak tentang logo baru Starbucks 2011 terhadap pembentukan Brand Image Product (studi: konsumen Starbucks Perpustakaan Pusat Universitas Indonesia, 2011)

Onward : how Starbucks fought for its life without losing its soul

Kolektivisme dan budaya minum kopi di Korea selatan = The Blossoming of coffee culture in South Korea