The Influence of brand identification through brand community on public and private brand loyalty: A Case study of Starbucks amid boycott = Pengaruh identifikasi merek melalui komunitas merek terhadap loyalitas merek publik dan swasta: Studi kasus Starbucks di tengah Boycott

Pengaruh iklan dan promosi penjualan terhadap kekuatan merek Starbucks Coffee Indonesia = The impact of advertising and sales promotion toward brand equity Starbucks Coffee Indonesia

Pengaruh persepsi khalayak tentang logo baru Starbucks 2011 terhadap pembentukan Brand Image Product (studi: konsumen Starbucks Perpustakaan Pusat Universitas Indonesia, 2011)

Onward : how Starbucks fought for its life without losing its soul

Pengaruh komunitas merek di media sosial terhadap penanda komunitas, penciptaan nilai, kepercayaan merek, dan loyalitas merek, studi kasus : Komunitas Merek BlackBerry Indonesia = The effects of social media based brand communities on brand community markers, value creation practices, brand trust, and brand loyalty, case study: BlackBerry Indonesia Brand Community