Femi Nisa Widyaputri
Analisis Pengaruh Social Media dan Behavioral Belief Terhadap Consumer Repurchase Intentions di E-Commerce Indonesia = Analysis of Social Media and Behavioral Belief Effect on Consumer Repurchase Intentions in Indonesian E-Commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Nurul Rizki Utami
Pengaruh Dimensi Aktivitas Pemasaran Media Sosial terhadap Sikap, Pengalaman, dan Niat Pembelian Merek Fashion Lokal di Indonesia = The Influence of Social Media Marketing Activity (SMMA) Dimensions on Attitudes, Experiences, and Purchase Intentions of Local Fashion Brands in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Robiatul Adawiyah Mahta
Pengaruh Pemasaran Media Sosial Instagram @kakabantrip terhadap Minat Beli Wisatawan Paket Tur Ekowisata di Kakaban Tour dan Travel = The Influence of Instagram Social Media Marketing @kakabantrip on Tourist Purchase Intentions in Ecotourism Tour Packages at Kakaban Tour & Travel
Program Pendidikan Vokasi Universitas Indonesia, 2025
 UI - Skripsi Membership
Rini Dyahagitha Kusumawardhani
Pengaruh Sikap, Norma Subjektif, Perceived Behavior Control, dan Penggunaan Media Sosial Terhadap Niat Penggunaan Fitur Pembayaran E-Commerce Pay Later = The Influence of Attitudes, Subjective Norms, Perceived Behavior Control, and Social Media Use on Intention to Use the E-Commerce Pay Later Payment Feature
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Rizka Rianda Devira
Pengaruh penggunaan media sosial Instagram dan elektronik dari mulut ke mulut pada keterlibatan keputusan pembelian dalam mode e-commerce di Indonesia = The influence of the use of social media Instagram and word of mouth on the involvement of purchasing decisions in e-commerce mode in Indonesia
2019
 UI - Skripsi Membership