Yhosephine Astari
Pengaruh Representasi Kewirausahaan di Media Sosial terhadap Intensi Berwirausaha Generasi Milenial dan Z di Indonesia = Effect of Perceived Representation of Entrepreneurship in Social Media on Entrepreneurial Intention among Millennials and Generation Z in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Annysa Zhafirah Arumsari Gumay
The Role of Social Media on Green Cosmetics Purchase Intention (Study on Generation Z in Jakarta City) = Peran Social Media pada Green Cosmetics Purchase Intention (Studi pada Generasi Z di Kota Jakarta) =
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Melinia Devi Fenitasari
Analisis Aktivitas Social Media Marketing Terhadap Konsumen Muslim Generasi Y dan Generasi Z di Indonesia: Studi Kasus Merek Personal Care Kahf = Analysis of Social Media Marketing Activities towards Generation Y and Generation Z Muslim Consumers in Indonesia: Case Study of Kahf Personal Care Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Muchammad Farchan Febriananto
Pengaruh User-Generated Content (UGC) terhadap Consumer Engagement di Media Sosial (Studi Kasus : Pengguna Instagram (Milenial dan Generasi Z) di Jabodetabek) = The Influence of User-Generated Content (UGC) on Consumer Engagement in Social Media (Case Study: Instagram Users (Millennials and Generation Z) in Jabodetabek)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Alif Muhammad Bravo
Pengaruh Social Media Marketing dan Perceived Platform Privacy terhadap Intention to Continue Using Platform: Studi pada Aplikasi Investasi Online di Indonesia = The Influence of Social Media Marketing and Perceived Platform Privacy on Intention to Continue Using the Platform: A Study on Online Investment Applications in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Tesis Membership