Pengaruh Elemen Bauran Pemasaran Hijau terhadap Niat Pembelian Produk Berkemasan Ramah Lingkungan pada Generasi Y dan Z di Indonesia = The Influence of Green Marketing Mix Elements towards the Purchase Intention of Eco-Friendly Packaged Products Among Generation Y and Z in Indonesia

Analisis Faktor-Faktor yang Memengaruhi Green Purchase Behaviour Generasi Z dalam Pembelian Produk Makanan dan Minuman = Analysis of Faktors that Influence Green Purchase Behaviour of Generation Z in Purchasing Food and Beverage Products

Pengaruh Self-Image Congruence, Product Quality dan Image Fit Terhadap Purchase Intention Melalui Mediasi Brand Attachment, Product Category Involvement dan Attitude Terhadap Co-Branding : Studi Generasi Z dan Milenial di Jabodetabek Terhadap Co-Branding = The Influence of Self-Image Congruence, Product Quality and Image Fit on Purchase Intention Through the Mediation of Brand Attachment, Product Category Involvement and Attitudes towards Co-branding: A Study of Generation Z and Millennials in Jabodetabek

Pengaruh Social Media Information Sharing Terhadap Green Purchase Intention Melalui Perceived Green Value dan Subjective Norms Sebagai Variabel Mediasi Pada Generasi Z di Wilayah DKI Jakarta = The Influence of Social Media Information Sharing on Green Purchase Intention Through Perceived Green Value and Subjective Norms as Mediating Variables in Generation Z in DKI Jakarta Region

Analisis Pengaruh Psychological Empowerment, Relational Psychological Contract, dan Pay Satisfaction Terhadap Turnover Intention Yang Dimediasi Oleh Work Engagement Pada Karyawan Generasi Z = Influence Of Psychological Empowerment, Relational Psychological Contract, Pay Satisfaction On Turnover Intention: The Mediating Role Of Work Engagement Among Generation Z