Consumer behaviour : an Asia Pacific approach
by Roger Blackwell ... [et al.]
Cengage Learning Asia, 2006
 Buku Teks SO
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. Macnnis, Rick Pieters
South Western Cengage Learning, 2012
 Buku Teks SO
Ditch, W
Microelectronic systems: a practical approach/W.Ditch
Edward Arnold, 1994
 Buku Teks
Engel, James F.
Consumer behavior
Chicago Dryden Press, 1990
 Buku Teks SO
Raden Adityatama Adriyadi
Peran pemasaran global pada perilaku konsumen = The role of global marketing on consumer behavior
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Makalah dan Kertas Kerja