Konsep analisis pengembangan strategi pemasaran dengan metode portfolio matrix dan marketing mix

Evaluasi perencanaan integrated marketing communication (IMC) pada proyek kontroversial (kasus proyek kereta cepat/high speed railway/HSR Jakarta-Bandung) = Evaluation planning of integrated marketing communication (IMC) in controversial project (Jakarta -Bandung high speed railway project case)

Penerapan Augmented Reality Marketing terhadap Buying Decision, Customer Engagement, dan Brand Loyalty pada Platform E-commerce : Studi pada Virtual Try-on Brand Kosmetik "Maybelline" di Shopee = The Influence of Augmented Reality Marketing on Buying Decisions, Customer Engagement, and Brand Loyalty in E-Commerce Platforms: A Case Study of "Maybelline" Virtual Try-On Feature on Shopee

Interactive data analysis : a practical primer

Marketing handbook